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  • Writer's pictureElisabeth Gasparka

Milwaukee: an Arts and Culture Society

It all begins with a visit. If you ask the leadership of VISIT Milwaukee, they believe that in order to attract people to live, work, and play somewhere, they have to first experience and connect to the culture of that place on a deeper level.

The attraction of the outside world to Milwaukee is not an accident, and is, in large part due to the work of VISIT Milwaukee—led by Peggy Williams Smith, President & CEO, Joshua Albrecht, VP of Marketing & Communications and Claire Koenig, VP of Communications and Public Affairs—who champion and lift up the city’s culture every day through their work and entice media representatives to visit and learn more about what Milwaukee has to offer. At the same time, Milwaukee continues to struggle with population decline and a loss of talent, particularly within diverse communities.

Milwaukee Night Market downtown Milwaukee
Milwaukee Night Market (image: VISIT Milwaukee)

Elisabeth, along with Imagine MKE’s Executive Director Adam Braatz, discuss with the VISIT Milwaukee team how the arts and culture of Milwaukee is one of its chief assets, and a powerful economic driver. The group discuss how intrinsic the arts are to tourism, and how Imagine MKE and VISIT Milwaukee are both working to amplify the region’s creative economy and shape the narrative about Milwaukee. If the narrative shifts, and our arts sector can be better supported and broadcast for all its brilliance, it all adds up to Milwaukee stepping into its greatness as, in Albrecht’s words, as a new “arts and culture society." They see a future where Milwaukee is known as an innovative place that embraces, supports, and celebrates all that is creative and expressive, and where talent and lovers of culture will see themselves, feel a sense of belonging, and want to build their lives.

Learn more about the work of VISIT Milwaukee, and follow them on Instagram.



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