Let's Imagine a thriving and prosperous Milwaukee where the future is driven by a vibrant arts and culture economy. 

Today's business landscape is quickly changing and hyper-competitive. To be a thriving, future-thinking city, Milwaukee must attract and retain 21st century talent and companies.

The arts, culture, and creative industries in Milwaukee are essential partners for building thriving businesses that are powered by diverse, imaginative, and inclusive work forces, and vibrant communities.

GE hires a lot of engineers. We want young people who can do more than add up a string of numbers and write a coherent sentence. They must be able to solve problems, communicate ideas and be sensitive to the world around them. Participation in the arts is one of the best ways to develop these abilities. 
– Clifford V. Smith, President of the General Electric Foundation

Simply put, when arts and businesses partner, everyone profits.

The arts foster the creativity, adaptability, innovation, and resilience needed in business today and Milwaukee's world class arts and culture sector, paired with our convenient location and infrastructure, is both our competitive and comparative advantage.

The arts are essential to the development of a vibrant and diverse community in which the best employees want to live, work, shop, create, and contribute. A thriving arts community will help drive Milwaukee’s ability to recruit and retain talent, improve quality of life, and growth.