People often think of Milwaukee as a beer and cheese city but art, culture and creativity is intrinsically tied to the history and soul of our city.

From the moment our city's forefathers landed in Milwaukee, they wanted to build and create the artistic and cultural institutions in Milwaukee that they had seen throughout western Europe.

And they were successful. Shortly after arriving in the mid-to-late 1800's, the Milwaukee Public Museum was chartered, built, and opened. Not long after that, the Pabst Theater was built. And from there sprang a rich ecosystem of artistic and creative production that led to Milwaukee inventions like the first outboard engine that gave the rise of our city as an industrial powerhouse in the 20th century. 

Today, the logo of our city is the Calatrava designed Burke Brise Soleil that unfurl above the Milwaukee Art Museum. 

We believe that arts, creativity and the culture of our city will be the fuel for our region's future.

These are the stories we aim to tell and we invite you to join us on a journey to reveal the depth and breadth of our city's incredibly rich creative tapestry and how it is driving the future.